• It all started with 12-year-old Manny walking along the shore of his local lake when he noticed a bass sitting in the water. With nothing but a net, he decided to catch a frog and toss it in front of the fish. The frog landed, kicked its back legs, and swam toward shore. Sure enough, the bass instantly swam over and ate it.

    Once we realized how much bass preferred real frogs and how few frog lures actually swam like the real thing, we knew we had to build one ourselves.

    Five years and a patented design later, we couldn't be more excited to introduce the Top Frog.

  • CONCEPT

    The goal was to develop a frog lure that swam exactly like the real thing at a fundamental level.

  • PROTOTYPE

    Through years of testing and refinement, every aspect was designed to maximize originality, durability, and performance.

  • PERFORMANCE

    With nothing else on the market like the Top Frog, it specializes in getting fish to fully commit by tricking them at a fundamental level.

The evolution of Top Frog®