Privacy policy

Privacy Policy

Effective Date: June 25, 2026

This Privacy Policy describes how Fishing2theMax, LLC d/b/a Top Frog (“Top Frog,” “we,” “our,” or “us”) collects, uses, stores, shares, and protects your personal information when you visit or make a purchase through www.topfrog.com or otherwise interact with our website, products, and services (collectively, the “Services”).

We are committed to protecting your privacy and handling your information responsibly. By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy.

1. Information We Collect

Depending on how you interact with our website, we may collect the following types of information.

Information You Provide

You may voluntarily provide us with information including:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Telephone number
  • Account login information
  • Order history
  • Product reviews
  • Customer support communications
  • Newsletter subscription information
  • Any other information you choose to provide

Payment Information

When you make a purchase, your payment information is processed securely by our third-party payment providers.

Top Frog does not store complete credit card numbers or sensitive payment credentials on our servers.

Payment processors maintain their own privacy and security practices.

Information Collected Automatically

When you visit our website, certain information is automatically collected, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Time zone
  • Website pages viewed
  • Products viewed
  • Search terms
  • Referral website
  • Shopping activity
  • Time spent on pages
  • Clickstream information
  • Approximate geographic location
  • Cookie identifiers

This information helps us improve our website, analyze customer behavior, detect fraud, and enhance your shopping experience.

2. Cookies and Similar Technologies

Like most modern websites, Top Frog uses cookies and similar technologies.

Cookies help us:

  • Keep products in your shopping cart
  • Remember your preferences
  • Maintain your login session
  • Improve website functionality
  • Analyze website traffic
  • Measure advertising performance
  • Personalize your shopping experience
  • Detect fraud and maintain website security

Most browsers allow you to control or disable cookies through your browser settings.

Please note that disabling cookies may affect certain features of our website.

3. How We Use Your Information

We use personal information for legitimate business purposes, including to:

  • Process and fulfill orders
  • Process payments
  • Ship products
  • Provide customer service
  • Respond to questions and support requests
  • Manage customer accounts
  • Process returns and warranty claims
  • Send order confirmations and shipping notifications
  • Improve our products and website
  • Personalize your shopping experience
  • Detect and prevent fraud
  • Comply with legal obligations
  • Maintain business records
  • Enforce our Terms of Service
  • Protect the rights, property, and safety of Top Frog and our customers

If you subscribe to our mailing list, we may also send:

  • New product announcements
  • Promotions
  • Educational fishing content
  • Company updates
  • Product launches
  • Special offers

You may unsubscribe from marketing emails at any time using the unsubscribe link included in every email.

Even if you unsubscribe from marketing communications, we may continue sending transactional emails regarding your orders or account.

4. Shopify

Our online store is powered by Shopify Inc.

Shopify provides the e-commerce platform that enables us to sell products and services to you.

As part of providing these services, Shopify may collect and process personal information according to its own Privacy Policy.

For additional information regarding Shopify’s privacy practices, please visit:

https://www.shopify.com/legal/privacy

5. Analytics and Advertising

We use analytics and advertising tools to better understand how customers interact with our website.

These tools may collect information regarding:

  • Website usage
  • Browsing behavior
  • Device information
  • Referral sources
  • Advertising performance
  • Products viewed
  • Purchases made

This information helps us:

  • Improve our website
  • Measure marketing effectiveness
  • Better understand customer interests
  • Provide more relevant advertising

These providers may use cookies or similar technologies in accordance with their own privacy policies.

6. Email Marketing

If you choose to subscribe to our newsletter, we may periodically send marketing emails regarding:

  • New product releases
  • Company news
  • Promotions
  • Educational content
  • Events
  • Special offers

You may unsubscribe at any time.

We do not send unsolicited marketing emails to individuals who have not voluntarily provided their email address or otherwise permitted us to communicate with them as allowed by applicable law.

7. Sharing Your Information

We do not sell your personal information.

We may share your information only when reasonably necessary to operate our business.

This may include sharing information with:

  • Shopify
  • Payment processors
  • Shipping carriers
  • Order fulfillment providers
  • Cloud hosting providers
  • Website analytics providers
  • Marketing service providers
  • Fraud prevention providers
  • Professional advisors
  • Government authorities when required by law

These service providers receive only the information necessary to perform services on our behalf.

They are not authorized to use your personal information for unrelated purposes.

8. Business Transfers

If Top Frog or Fishing2theMax, LLC is involved in:

  • A merger
  • Acquisition
  • Sale of assets
  • Reorganization
  • Bankruptcy
  • Similar business transaction

your personal information may be transferred as part of that transaction, subject to applicable law.

9. Legal Requirements

We may disclose personal information if required to do so by law or if we reasonably believe disclosure is necessary to:

  • Comply with legal obligations
  • Respond to lawful requests
  • Protect our rights
  • Protect customer safety
  • Investigate fraud
  • Enforce our agreements
  • Protect against illegal activity

10. Data Security

We maintain commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information.

These measures include secure payment processing, encrypted communications where appropriate, restricted system access, and ongoing monitoring of our systems.

However, no website, network, or method of electronic transmission can be guaranteed to be completely secure.

For this reason, while we strive to protect your information, we cannot guarantee absolute security.

11. Data Retention

We retain your personal information only for as long as reasonably necessary to:

  • Fulfill your orders
  • Provide customer support
  • Maintain your account
  • Process returns and warranty claims
  • Comply with legal, accounting, and tax obligations
  • Resolve disputes
  • Enforce our agreements
  • Maintain appropriate business records

When personal information is no longer required for these purposes, we will securely delete, anonymize, or otherwise dispose of it in accordance with applicable laws and our record retention practices.

12. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information under applicable privacy laws.

These rights may include the ability to:

  • Request access to the personal information we maintain about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information, subject to legal exceptions.
  • Request a copy of your personal information in a portable format where applicable.
  • Object to or restrict certain processing activities where permitted by law.
  • Withdraw consent where our processing is based on your consent.
  • Opt out of receiving marketing communications.

You may exercise these rights by contacting us using the information provided at the end of this Privacy Policy.

Before fulfilling certain requests, we may need to verify your identity to protect your personal information and prevent unauthorized access.

Please note that some information may be retained where required by law or necessary to complete transactions, resolve disputes, prevent fraud, or enforce our agreements.

13. Marketing Preferences

If you no longer wish to receive promotional emails from Top Frog, you may unsubscribe at any time by:

  • Clicking the “Unsubscribe” link included in any marketing email; or
  • Contacting us at help@topfrog.com.

Please note that opting out of marketing communications does not affect transactional emails related to your orders, shipping confirmations, warranty claims, returns, customer service inquiries, or important account notifications.

14. International Customers

Top Frog is based in the United States.

If you access our website from outside the United States, you understand and agree that your personal information may be transferred to, processed, and stored in the United States or other countries where our service providers operate.

Privacy laws in these jurisdictions may differ from those in your country of residence.

By using our Services, you consent to these transfers where permitted by applicable law.

15. Third-Party Websites

Our website may contain links to third-party websites, services, social media platforms, or other online resources.

These websites operate independently from Top Frog and have their own privacy policies and practices.

We are not responsible for the content, security, or privacy practices of third-party websites. We encourage you to review the privacy policies of any website you visit before providing personal information.

16. Children’s Privacy

Our Services are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 years of age.

If we become aware that personal information has been collected from a child under 13 without appropriate parental consent, we will take reasonable steps to delete that information promptly.

If you believe a child has provided personal information to us, please contact us using the information below.

17. California and Other U.S. State Privacy Rights

Residents of certain U.S. states, including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and any other state that provides similar privacy rights, may have additional rights regarding their personal information under applicable law.

Where required, we will honor valid requests to:

  • Access personal information.
  • Correct inaccurate information.
  • Delete personal information.
  • Obtain a copy of personal information.
  • Appeal certain privacy decisions where required by law.
  • Opt out of certain targeted advertising or profiling activities, where applicable.

We do not sell your personal information for monetary compensation.

To exercise any applicable privacy rights, please contact us using the information below.

18. Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect.

While we continually work to safeguard our systems, no method of transmitting information over the Internet or storing electronic information is completely secure.

Accordingly, we cannot guarantee absolute security, and you provide information to us at your own risk.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our business practices
  • Applicable laws
  • Technology
  • Website functionality
  • Industry standards

When changes are made, we will update the Effective Date shown at the top of this Privacy Policy.

Your continued use of our Services following the posting of any revised Privacy Policy constitutes acceptance of the updated policy.

20. Contact Us

If you have any questions about this Privacy Policy, your personal information, or would like to exercise any privacy rights available to you, please contact us.

Fishing2theMax, LLC d/b/a Top Frog

3509 Ice Age Dr
Madison, WI 53719
United States

Website: https://www.topfrog.com

Email: help@topfrog.com

We will make reasonable efforts to respond to privacy-related inquiries in a timely manner and in accordance with applicable law.